Reaching a diverse city. Neighbourhood by neighbourhood.

Many languages, many new residents.

Luxembourg City wanted to better inform its international population. At the end of 2025, almost 70% of residents held a nationality other than Luxembourgish. People who have just moved often do not yet know the neighbourhood or its local information channels.

The city wanted to make important information more accessible and help newcomers find their way. Hoplr offered a channel for posts about their own neighbourhood, with the option to translate them.

An invitation to your own neighbourhood.

Luxembourg City launched Hoplr at the end of September 2022. Together with local neighbourhood associations, it divided the city into 18 digital neighbourhoods. Residents received a letter giving them access to their own neighbourhood.

The city also promoted Hoplr through local and national media, the city magazine and its social channels. Around a hundred people attended an information session. After launch, the city continued inviting new residents.

Local information, in another language too.

City departments share information through the Hoplr dashboard. Residents find these posts in their neighbourhood network, alongside neighbours’ questions, activities and tips. The translation feature lets them read posts in another language.

Maurice Bauer gives an example of contact between the city and its residents:

29% of households registered.

According to the Hoplr update of August 2025, registrations had tripled since the 2022 launch. 29% of households had joined.

Since launch, residents had published 35,778 posts and 1,882 activities. These figures refer to their own contributions; readers of city posts were not reported separately.

The city also promoted Hoplr again in January 2026. Through the municipal information page, residents can register for free using their home address.

What can your municipality learn from this?

1. Define neighbourhoods with local partners.

   Luxembourg City involved neighbourhood associations in defining its 18 digital neighbourhoods. Their knowledge of the city helped determine where the boundaries should be.

2. Keep inviting new residents.

   After the first letters and launch campaign, the city continued introducing Hoplr to newcomers.

3. Make translation available.

   In a city with many languages, the translation feature helps residents understand posts from the city and their neighbours.

Reaching a diverse population starts in the neighbourhood.

Luxembourg City makes municipal communication more accessible by taking residents’ neighbourhood and language into account. Local invitations, translatable posts and continued attention to newcomers helped build a network that 29% of households had joined. This gives the city an additional channel for local information, including for people who are still getting to know the city and its services.